Principles of a Good Website Design

The success of any website completely depends on how its web design is. Good designed sites, which includes usability and utility, determine the success of your website. Since your site is the face of your business and most potential customers will visit your site before they ever look in your store, it becomes mandatory to get your website designed safely. Lacking in any aspect could end up pulling down your brand’s first impression. In fact, website design doesn’t necessarily mean how it looks or feels like, but is how it works. Even a simple looking website with exceptional usability and well-structured typically performs amazingly on Google. User views of such websites are also higher than those with poor user experience. The performance entirely depends on the effectiveness of the website.

So, how to design a good website?

Good website designs need a wide range of professionals having expertise in different areas. Their collective efforts need to be put in when there is a critical decision to take place. Here in this article, we’ll outline the principles of a good website design that must be considered while developing a website. 

Here is the list of good design principles which will make your website aesthetic, user-friendly, effective, and engaging:

1. Simplicity is the best

Simplicity always works in an effective web page design. Clean and fresh design of your website not only makes the website appealing, but also helps the user to navigate from one page to another seamlessly. The over-designed website may not work. Putting too many elements on the page may lead to distracting visitors from the main purpose of your website. Loading a website having design features that do not serve the purpose may be frustrating. Keep your design as simple as possible so that the visitors can feel it easy-to-use and can find their ways easily.

2. Consistency

Consistency in website design matters a lot. Give your attention to match design elements throughout each of the pages. It can be understood that your fonts, sizes, headings, sub-headings, and button styles must be the same throughout the website. Plan everything in advance. Finalize the fonts and the right colors for your texts, buttons, etc. and stick to them throughout the development. CSS (Cascading Style Sheets) would come in handy to keep the complete information about design styles and elements.

3. Typography and readability

No matter how good your design is, text still rules the website as it provides users the desired information. Since search engine crawlers are very much familiar with this data, it becomes an integral part of SEO activities. You should keep your typography visually appealing and readable for visitors, along with the tricky use of keywords, meta-data, and other SEO-sensitive elements.

Consider using fonts that are easier to read. The modern sans-serif fonts as Arial, Helvetica, etc. can be used for the body texts. Make proper combinations of typefaces for each and every design element such as headlines, body texts, buttons, etc.

4. Mobile compatibility

Keeping in mind the ever-growing usage of smartphones, tablets, and phablets, web design must be effective for various screens. If your website design doesn’t support all screen sizes, the chance is that you’ll lose the battle to your competitors. There are a number of web design studios or service points from where you can turn your desktop design into a responsive and adaptive one for all screen sizes.

5.  Color palette and Imagery

A perfect color combination attracts users while a poor combination can lead to distraction. This necessitates you to pick a perfect color palette for your website which can create a pleasing atmosphere, thus leaving a good impact on visitors. Enhance users’ experience by selecting a complementary color palette to give a balanced-look to your website design. Remember to use white spaces as they avoid your website from visual clutter and mess. Also, avoid using too many colors. 3 or 4 tones for the whole website are ample to give an appealing and clear design.

The same is the case with images. Don’t use multiple vibrant images

6. Easy loading

No one likes websites that take too much time to load. So take care of it by optimizing image sizes, combining code into a central CSS or JavaScript file as it reduces HTTP requests. Also, compress HTML, JavaScript, and CSS for enhanced loading speed.

7. Easy navigation

Study shows that visitors spend more time on websites having easy navigation. For effective navigation, you may consider creating a logical page hierarchy, using bread scrums, and designing clickable buttons. You should follow the “three-click-rule” so that visitors can get the required information within three clicks.

8. Communication

The ultimate purpose of the visitors is to get information, and if your website is able to communicate with your visitors efficiently, most probably they would spend more time on your website. Tricks that may work to establish effortless communication with the visitors are – organizing information by making good use of headlines and subheadlines, cutting the waffle, and using bullet points, rather than long gusty sentences.