A good design tells your brand story with just one look of those connected lines, blended colors, or collected shapes. It simplifies communication and highlight what is essential for your target audience.
Graphic design creates a lasting impression to various customer experiences in ways like,
Brand Identification
A brand is a mark unique to each business that gives customers hints as to what kind of business they are be about to deal with. Branding is shown in logos or taglines, and spreads up to all aspects of your business to get that identifying “feel” you want radiate.
An undeniably successful brand that dominates the mobile industry is Apple. According to a HubSpot article entitled “Why Apple Fans Love to Wait in Lines”, Apple’s brand value is “so powerful, and so compelling, that people want to attach themselves to it, or attach the brand to themselves” to the point that customers are willing to pay a hefty price for the good taste, sophisticated design, and minimalist aesthetic that the brand implies.
Professionalism
According to graphic designer Andrew Williams, a good design means trustworthiness and reliability. “If you have spent the time and money on good design, then you are obviously invested in your project and the people involved in your project, not some fly-by-night scammer with a cheap front cobbled together just to make a buck.”
“Business owners must also understand that quality designs represent their business and who they are. Going for a cheap option may sound appealing, but eventually, they lose much more in terms of lost business simply because of how their branding represented them.” Rahul Aggarwal, co-founder of Designhill, added.
Directional Clarity
An effective and coherent design implies clarity. In this day and age of rapid technological advancement, the least you would wish to see is a customer’s rant on Facebook about how misleading and complicated your branding is.
A highly sophisticated and visually appealing sign, if not visible and strategically positioned, is still of no use. Just like your web or landing page call to action buttons, how would you expect your customers to click something they did not even notice? So it has become a fundamental rule to use contrasting colors when designing CTA buttons to make it noticeable and hard to miss.
Better Information Absorption
Visual content, such as infographics, charts, and graphs are processed 600,000 times faster than plain and heavy text. People can not only better absorb, but also retain information, if it is presented through images as 90 percent of all information that comes to the brain is visual.
Aesthetic-usability Balance
Humans, by nature, cling to imagery than texts, especially those that are pleasing to the eyes. In a study conducted by Adobe, “The State of Content: Expectations on the Rise”, 66% of the participants preferred beautifully designed content versus plain and simple, if given a meager 15 minutes to consume content.
But graphic design is not just for those who have eyes for pretty things. An effective design strikes a balance with aesthetics and usability.
Creating an exceptional positive experience for your customers is not a walk in the park. At No Limits Media, we always study and keep each important note in mind while building a design to help get you a step closer in building a brand that speaks not only to the eyes but the soul. To view our full range of services, you can check out our website at https://www.nolimitsmedia.com/.
Source: http://customerthink.com/customer-service-in-graphic-design-how-design-impacts-the-customers-experience/
