We’re going to look at some solid, actionable tips you can use to help build your brand recognition. Remember, brand recognition isn’t just about raising awareness, it’s about creating and showing off the elements of your brand. Ultimately, this will help people identify and build a connection with what you’re offering them.
Knowing a brand exists is one thing. Knowing a brand exists and has the solution to your problem is a whole different level of success. Use these tips to help highlight and showcase what makes your brand different from your competition and the value you bring to the table.
Because your brand recognition and brand awareness go hand in hand, you’ll need to work on both simultaneously.
1. Create a clear brand identity
The first step is to ensure your brand is easily identifiable. This means you have a professional logo that matches your brand’s character, you have a brand color palette, and you already have a tone of voice and backstory.
Once that’s all in place, you can start to build your brand recognition.
2. Work on your website
Having a great-looking website that’s fast, useful, and optimized to rank for important keywords is important for your success. The last part is crucial if you want to see success, especially in the digital world. Even if your business is entirely physically based, such as garden care or interior decorating, you still need a professional website to help your brand recognition. It helps your audience understand who you are as a brand and the value you bring.
The website should have your brand design elements we mentioned in the previous step. You can include information about yourself, your company, and even things like customer reviews to let visitors know how great your brand is.
3. Associate with influential websites by guess blogging
A great way to help reach your target audience is to ‘guest blog‘. This is where you write a blog post and share it with another website to publish under your name. It’s a great way to help spread the word about your brand, especially when it’s posted on a popular website that’s relevant to your industry.
For the best results, share important information, such as tips, guides, or create a FAQ that aids readers and establishes yourself as an authority figure.
4. Bring your social media accounts up to speed
Lots of people are on social media, and it’s a great way to foster real relationships with your audience. But it’s only useful if your social media accounts are up to date. This means that your accounts must have all of your brand’s design elements, and should feature customer-focused content that appeals to your target audience.
5. Stand out in the crowd by being unique
Copying a successful brand’s appearance is a strategy that’s doomed to fail. It’s always best to be unique. Doing so will show your customers you bring added value compared to other companies that are similar to each other.
When shopping for a new mobile phone, there’s no difference between Android phones, but an iPhone is unique because of its shape and feel – it was the first full touch-screen phone.
If you’re ready to start your branding journey, remember to stay true to your brand’s character. Brand recognition is only part of the puzzle. Without any awareness, you’ll struggle to find success. No Limits Media is here to help your business strive in the online world.