Because of the pandemic, online shopping is more preferred by people, even me, than going to a physical store. While browsing on the internet looking for my favorite clothing store that I used to visit at the mall, I realized that they don’t have a website though they are present on social media. But browsing a product in their social media page is kinda hard to navigate and it has not had enough details, not to mention that it doesn’t have the option to check out and pay online. It couldn’t compete with other online vendors.
While it’s sad to see stores go out of business, this trend speaks to a significant change in the industry e-commerce is dominating the retail space. Today almost 80 percent of shoppers believe they will get a better deal online than in brick-and-mortar stores.
The fact is, if you own a small business, you need an e-commerce website. Not convinced? Here are some of the ways an e-commerce site can grow your business.
It will help you understand customer behavior.
Did you know that 68 percent of online shoppers abandon their carts before making a purchase?
The luxury of having an online store is twofold. First, you can collect data that will give you insights into problems (for instance, the customers who are abandoning their carts).
Second, you can use a WordPress plugin like Abandoned Cart Lite for WooCommerce that will email your customer reminding them that they were about to buy your product or sending them an additional incentive. Using a tool like this can help businesses recover 30 percent of lost sales.
It will allow you to advertise more effectively.
Google is currently hosting 1 trillion searches a day. With each of these searches, e-commerce stores have the opportunity to run a targeted pay-per-click (PPC) ad that reaches prospective customers directly.
PPC is a form of advertising where you can ensure your website will be placed at the top of the search engine results page. The best part is you only have to pay for your ad when someone actually clicks on it. There are several other effective ways to advertise online promotions to your customers including content marketing, social media, email marketing, and more. Simply put, when your store exists online, your advertising opportunities grow significantly.
It will help you grow your customer base.
Another benefit of having an e-commerce site is it expands your customer base; people who never would have wandered into your physical location can easily find your store online.
When someone conducts a targeted keyword search that matches your products and services, your website will be listed in the organic results, giving prospective customers an opportunity to click through to your website. The higher you are in the search results, the more likely someone is to click on your website.
The process of getting your website listed higher in the search engine results is called search engine optimization (SEO).
There are only advantages to selling your products online in addition to keeping your retail store up and running. Having an e-commerce site allows you to collect new leads, advertise, and find new customers online. Not to mention, when your store is online, you allow your customers to shop how, where, and when they want. It just makes sense.