For a start-up business, finding your first customers and clients is always the hardest challenge. People don’t know your brand, what you do, and they will often be hesitant to take actions and to get close. Your business will be stuck on that first step. However, the first steps are always the hardest but also the best. Don’t aim for a dozen client, aim for one client! Then, get another and another. Use these ideas for your empire!
- Attend Networking Events.
Networking events may be annoying, but that’s where entrepreneurs find clients. Now don’t act like a statue where opportunities are showing up. Introduce yourself to people; the basic introduction is enough. Share what you do, give your business card, and ask if they might need your services.
Sometimes, you don’t get leads at networking events or mixers, but you get connectors. They will undoubtedly hook you up with people who need your help. Let yourself and business be known personally.
- Find Where Your Clients Are
Finding clients doesn’t mean that you stalk them in the real world. Go to online platforms where your potential clients might be spending their whole internet time of the day. The social media sites are where you should go.
Facebook groups or pages can be the hotspots, a venue where people post jobs or needs; or, answer questions on Quora if you’re a writer. What matters is that you find where people interested in services like yours hang out.
Regardless of where you find them, ensure that they stay engaged and that your answers to potential clients, they will initially ask, are high quality. Here, you make more connections and build your brand. Build your momentum! Don’t stop providing white-glove services to your customers.
- Ask For Referrals
It’s sure by now that you already have a client from the tips above. Now, you have to ask for referrals. You can still start with your friends or acquaintance. If you already have previous clients, you can ask them for referrals. That’s the best way to go.
Referrals are a simple yet powerful way to start charging more. Not only does it allow you to increase your rates, but you’re also able to gain more clients. You can increase your cost with each referral because you already have value due to the referral. Furthermore, you start getting high-class clients due to your increasing experience. Finally, they keep coming.
Ask for that referral after that fantastic and head-turner project you just finished.
- Cold Emails
Cold Email is the same as messaging a cute stranger who happens to have roamed on your social media feed. You don’t know these people, but you know that they need a service that you can offer. Now, try to understand more about them. Message them how they caught your attention. Talk to them about things that matter to them. Admit you’re looking for a job or a different kind of incentive and that they probably have work cut out for you.
Start sharpening your emails and send them. Don’t go for generic emails that are for everybody’s tea. Customize each solely for your potential client.
- Work Your Way Up
Don’t start on sophisticated strategies to build your brand like Social Media Marketing or SEO and even websites. Concentrate on covering the first steps or on building your brand’s foundation. Then when you have accomplished 10-20 projects or clients, use more strategies to build your brand, keep your customers, and get more.
These strategies won’t work overnight. They also won’t take long. It all starts with how you do things. The beginnings are always hard, but you take those steps and journey your way to brand success.
Contact No Limits Media! We have solutions for every different problem your brand has. Marketing, website, network management, and designs are just some of our services. Our 15 years of experience with much business across the US helped them maximize their brand in their respective markets.