You’ve likely questioned yourself before, ‘Should I really have a website for my small business?‘
Except if you’re a small business owner who is not interested in growing your brand, who doesn’t want to, right? Common’, you badly need to have a website. Having a website for your small business isn’t just about selling your goods and services — it’s also about bringing something of value to potential customers.
A website not only helps small businesses advertise and sell their products and services, but it also allows them to determine themselves from their competitors, especially for customers who depend deeply on the Internet to learn everything about a company. This makes a website one of the most valuable and important business assets for sharing information, building a reputation, and standing out in crowded marketplaces.
If you are still not sure how having a website will help your business grow, or maybe you’re still wondering, ‘Why does a small business need a website?’ I’ll give you five good reasons:
Your business can be open 24/7
Having an online presence or website can sell and promote your services and products all the time. In today’s digital age, business hours are no longer considered because a business can operate 24/7 by having a website. It doesn’t mean that your physical office space doesn’t have the business hours, it’s just that your customers and your potential customers will expect to access your business 24/7. Because of the pandemic, people nowadays choose to do research online about what to buy next. So it is important for you to have a presence online.
A website is a Tool That Allows you to sell your product and services
A website can act as a catalog or a brochure for your products and services. One of the advantages is, if something you want to change like prices or you have added new products and services, you can just change it. You don’t need to wait for those printed materials to arrive which you have then sent out to your potential customer but the print is still a good addition as a marketing tool though.
Your Clients Expect You to Be Online
Your current and potential customers expect you to have a website. Having social media accounts and business listings on google alone isn’t enough to illustrate what your brand is all about. Consumers want to know if you are the right business they are looking for — for their needs. In this digital time where technology is everywhere, today’s customers have the ability to be fully informed. Customers can see and post reviews and opinions, but a website allows you to provide the information they need to make a knowledgeable decision. A website helps you to fully manage the history of how your story is told, and that story allows everyone to get to know, like, and trust you. That increases the chances of them doing business with you.
You can gain a competitive advantage
As a small business owner, you will need a website to establish and grow your business. Without a website, you’re always at risk of losing customers and taking your business’s advantage of the online marketplace. Know that you’re in direct competition with another business that has a website, they have a clear advantage — especially if they’re marketing their website effectively. Website for your business is not just important, it tells us your business needs to have a competitive advantage, one that gives value to your customers. In a digital world, it’s important to embrace the trends and use them for your business’ advantage.
A website is an integral part of digital marketing
A good responsive website offers high-quality content and is easy-to-navigate, it reflects your business brand. Your website is the key to an effective and successful digital marketing strategy because as reported 90% of people in the US used to search and browse products online and they can be direct guests to your website, which should effectively convert as a customer.
Hopefully, by now you’ve realized why your small business needs a website and how important it is to your business especially in the digital era. If you want to continue thriving in the long term business, a website is one of the best investments any business can do in its future.
If you’re ready to get started, check out No Limits Media — with our 15 years of helping small businesses to have their first website and make their brand striving online. Message us to get started!