One of the greatest things that a company can do before deciding to do a brand refresh is taking a look around over your competitors. What are your competitors currently doing? Why are they striving and yours aren’t? If they’re shifting their branding game plan to fit the changing marketplace to the digital age, at times this is a sign that you should too.
Moreover, modernizing your branding can be a way to get a boost in a competitive marketplace. Do what other brands aren’t doing or do what they are doing, but one step ahead. Finding an inventive way to keep away yourself from the competition is one of the best ways to conserve growth.
Every brand needs to be refreshed sometimes. Even firmly and well-established brands have benefited from refreshing their brand. Think of Coca-Cola, Disney, Starbucks, and the many others who have changed their style over the years. Sometimes making a few contemporary tweaks is necessary. Here are 6 reasons why you need a brand refresh:
1. Your branding looks outdated -Modernize your look.
Every brand needs to be updated on occasion. Even well-established brands have benefited from rebrands. Think of Google, Microsoft, Starbucks, and the many others who have ever so slightly changed their style over the years. Sometimes making a few modern tweaks is necessary.
2. Your products or services have changed
The good thing about adopting a modern branding technique is that it usually doesn’t require a company to change the product or service that it offers. In fact, sometimes it’s best not to alter the original offering. This can deter loyal customers, which for most enterprises, are the most profitable customers. That’s why modern branding has more to do with presentation than with the product or service itself.
3. Your branding is inconsistent
A brand refresh can help revamp your company’s principle when they start to lose track. We all know how valuable brand consistency is. If you want your brand to have an established and trusted name in the market, then you’ve got to deliver your message consistently, exposing your target market with your core, value, brand identity repeatedly which can help to solidify brand recognition.
4. You’re not reaching your target market
Maybe your products and services are just suited for an alternative audience and seem you’re not reaching your target audience. Your branding might not be directed to the customer you wanted. A brand refresh is a powerful tool to look at the process as a way to refine your brand and understand it better. You can look at your brand identity and assess the needs of your target audience.
5. You’re not creating a brand that fits your persona
Finding the right brand that fits your persona can help establish the trust of consumers and help maintain their loyalty. It is also the driving force behind your brand practice, this unique component will bring your company to life and makes it easier for you to create meaningful connections and relationships with your customers. Creating your brand that fits your persona has to be effective and can generate positive connections for your company, product, or service. A refresh is a great way to enhance and clarify the changes you go through, and what these changes mean for your customers.
6. Your brand didn’t stand out over your competitors
If you’re finding that your competitors have an advantage and you want to stand out, a brand refresh would help you to have better exposure with your audience. Like for example, if you want your company to be competitive and successful in the modern marketplace, you’ve got to have a professional website that sells.
Look at your website – do any of your competitors make the exact same claims as you did? If so, then you haven’t exhibited your points well to have differentiation and you won’t be standing out.
One of the key things to remember when it comes to making your brand stand out is to make sure you tell your story, show your personality, make it meaningful, offer your brand experience and focus on your strengths. Distinguishing your brand from the others will make your brand different and stand out from others.
Rebranding or refreshing your brand is a major business decision. But it shouldn’t be done without preparation, planning, and consideration. Once you jump in, dive all the way in. The biggest mistake you can make with refreshing your brand is to leave the job half-done by only doing the research and learning all the answers, but no actions. Believe in the process, and you’ll gain these benefits and many, many others for years to come.