Are you looking at redesigning your website? You may wonder why it is so important to have a good web design. How does it impact your audience and your business? Let’s look at five reasons why web design is important.
1. It set the first impression
The first thing a potential client looks at your website is its physical appearance, it gives them their first impression of your business and you only have one glance to convince them. They will judge your business within seconds and in these first few seconds, you want to make a positive impact on your audience. Your audience will immediately have a negative impression of your business if your website looks unappealing or outdated. This may result in deterring them from your page. You’ll miss out on leads because they’ll leave your page to look for a competitor’s page.
Web design is important because it influences how your audience recognizes your brand. The impression you make on them can either get them to remain on your page and learn about your business or worse, they will leave your page and turn to a competitor. A good web design helps you keep your leads stay on your page.
2. It sets the impression for customer service
Your design can give your potential customer insight as to how you will treat them by looking at your website. Your design gives them insight as to how you view your audience. If you don’t put any effort into your website’s design, your audience could feel that you won’t put effort into helping them. Your website design is like a customer service representative. If your website is bright, modern, and inviting, your audience will feel more welcome on your page. You’ll give the impression that you are open and welcoming to new people who visit your website.
On the other hand, an outdated and unappealing website design makes your business appear cold and unresponsive. Consumers don’t want to check out a business that doesn’t value them enough to make a good first impression. It’s like a customer walking into your physical location, wouldn’t you want to be hospitable by a friendly face to greet them and make them feel welcome? An updated and modern web design is the equivalent to a friendly face greeting your new visitors.
3. It builds trust with your audience
People can easily deter from your website if it is designed poorly and it is hard to build trust. They may view your site as seedy or shady because you don’t have an updated web design.
Think about a person looking to place a bulk order with a manufacturing company. They’re spending a tremendous amount of money, which means if your manufacturing website design doesn’t convey trust, they’ll find another business to fulfill their order.
On the other hand, a professional website builds trust with your audience. They will trust your business and feel comfortable checking it out further. It’s important to build trust with your audience so they will stay on your site. When visitors remain on your site longer, you can possibly create more opportunities for your business to capture those leads.
4. Your competitors are doing it
If you ask a reason why web design is important, you need to know this: Your competitors are on the uptrend in utilizing web design. If you want to remain in competition with them, you must have a good web design if you want your website to stand out from the competition. If you have an outdated and poor design website, your competitors will outrank you. Their well-designed website will perform better than your website. This means you’ll lose leads to your competitors because their page is more appealing.
Your website design is an opportunity for you to set your business apart from the competition. When you’re competing with other businesses, you generally have the same services and similar pricing. You need that one thing that will make your business stand out from the rest.
A well-designed website is an opportunity for your business to showcase its unique features. You can show your audience why they should choose your business over the competition.
5. It creates consistency
You need to build up your brand if you’re trying to get new leads for your business. A well-designed website is important because they help you create consistency across your page.
You need to utilize the same fonts, styles, and layouts across every page on your website. If you have a different design on every page, this will make your site look unprofessional. It also makes it more challenging to build brand recognition because your audience won’t know which colors to associate with your brand.
If your website is not consistent, people will bounce from yours to one that looks more professional. By building consistency, you keep leads on your page longer and get them familiar with your business. You’ll earn more leads and conversions down the line when you redesign your site for this key element.
If you are ready to revamp your website design, just contact us! We are happy to help your business grow!
